These jeans remind me of that old guy at the beach waving his metal detector back and forth, searching for the stray nickel, or lost cubic zirconia ring. Put a camera on that dude and eventually you will see him reach down with that modified colander, scoop up a heap of sand, and jiggle it to reveal that holy grail.
You see, in the world of denim, there are several layers of rarity, ranging from mass produced, questionable quality stuff for the big box stores, to rare finds like this organic, natural indigo fabric, Tony found. We cut it in our slim tapered, Ladbroke Grove jean, so this is "limited", as the kids say. 14oz by weight and an incredible, deep indigo cast, that will age beautifully.
